business case for implementing CRM

QUESTION

Leveraging your diagram from your Week One Individual Assignment, develop a 1-page business case for implementing CRM within your current organization, an organization you are familiar with, or an org

Leveraging your diagram from your Week One Individual Assignment, develop a 1-page business case for implementing CRM within your current organization, an organization you are familiar with, or an organization you can research. Make sure you name and briefly describe the organization.

Include the following:

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  • The problem statement
  • Analysis of the situation
  • Discussion of risks and rewards
  • Cost-benefit and return on investment analysis
  • Recommendations